Business Strategy

Corporate mission:

We improve customers’ lives and create value to our organization by providing sustainable healthcare products and services leveraging on our manufacturing and commercial expertise.

 

Vision:

By the year 2025 we are the top 10 CEE manufacturing company sustainably delivering healthcare products and services in specific therapeutic areas in CEE, CIS and beyond.

 

Aims and tasks:

Product development

  • To optimise the product portfolio and supplement it with new finished dosage forms, taking into account market dynamics, specific features, and demands;
  • To develop a chemical product direction and create new innovative products and technologies, by specifically promoting co-operation with Latvian scientific institutions;
  • To register finished dosage forms manufactured at the company and to supply them to various markets of the world;
  • To manufacture finished dosage forms and chemical products for partners;
  • To supplement and maintain the intellectual property portfolio of the company.

Marketing

  • To develop and implement a promotional strategy of the company and partners’ product;
  • To plan, develop and implement marketing activities in accordance with the company’s mission, aims, and strategy;
  • To handle marketing activities and trading on regional markets;
  • To carry out marketing studies, process and analyse information to determine the current market demands;
  • To determine market potential in regional markets for further business development;
  • To launch new product development and introduction in line with the identified market demands.

Manufacturing and product quality

  • To enhance client loyalty by making quality products and providing complete information about them;
  • To modernise production plants and processes in line with the Good Manufacturing Practice;
  • To automate technological processes to increase production efficiency and labour safety;
  • To establish new production plants on the basis of existing plants and to create new jobs;

Social policy

  • To promote employees’ long term contributions to the achievement of the company’s business aims;
  • To ensure social guarantees and employees’ salaries commensurate to their position and investment;
  • To ensure employee training and career growth opportunities.

Environmental protection

  • To ensure ethical attitude towards environment and to continue organising an environmentally friendly manufacturing process;
  • To reduce the environmental impact of the company’s activity both qualitatively and quantitatively.

Investor relations

  • To continuously work on increasing the company’s value with innovations, growth and profit increase;
  • To provide reliable and clear information in due time about the company’s activity and economic standing;
  • To be transparent and open to investors’ interest in the company.
Business Strategy